Specialty coffee producer Luiz Paulo Dias Pereira Filho is the eldest of four brothers in his family, and, together with his cousins, are all fourth generation coffee `producers who are rooted deep in the local coffee culture history of the Carmo de Minas region.
Beyond the historical understanding, however, Luiz Paulo recognised his local coffee growing area had an incredibly unique identity, resulting in coffees with such distinct flavours that should be placed amongst the greatest world-wide, but there also seemed to be a lack of appreciation for this region in the buying market. This region that homed thousands of lives depending on the cash from cultivating coffee.
Recognising this disparity. Luiz Paulo with his cousin Jacques Pereira Carneiro began a pioneering project: the valorisation of special coffees of Carmo de Minas.
During this period, Luiz Paulo married his wife Mariana Poli, who supported Luiz Paulo through this endeavour. In 2007, Luiz Paulo and Jacques Pereira began CarmoCoffees, with the aim of exploring potential sustainability in coffee business.
This goal has been possible due to Luiz Paulo’s studies, having graduated in Business Administration in Sao Lourenco prior to his pioneering project. Not only does CarmoCoffees pay attention to sustainable coffee business practices, but they also boost research on coffee, and operate in a direct trade channel with
exporters. With a greater appreciation for coffee, many coffee growers and families in the area have been able to improve their lives through greater cultivation and processing understandings.
“My passion is the search for quality. It means being able to improve our coffees every year. I love being part of that process,” - Luiz Paulo